Sent: 14-07-2009 12:42:01
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PR 2.0 Defined
PR 2.0 uses a combination of social media tools that are available to communcations professionals to reach and better communicate with influencers and consumer audiences directly. Social media is a direct-to-consumer approach that allows audiences to drive the communication in their communities. PR professionals are beginning to incorporate PR 2.0 into their strategy and planning as an effective way to communicate directly to Web 2.0 audiences, to raise awareness and increase overall brand exposure.
Today, social media tools are accessible to brands large and small to reach audiences who want to control their own communication. In a Web 2.0 world, where thousands of communities are built, the traditional methods of web communication are not suitable. Web 2.0 technology combined with an audience's desire to build and share content has transformed our industry. As a result, PR professionals are incorporating Web 2.0 resources into their brand's PR strategy and planning for more targeted and impactful Web communication.
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