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Ignoring the Cost of EquityEmail Marketing Business Opportunity - Helen BairstowRetire, then what?The Easiest way to do a Client NewsletterThe Value of Public RelationsWhy Warren Buffett won't buy a NewspaperAgri Scheme ReviewHow do I use ATC articles for my clients?
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The Value of Public Relations

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Deirdre Breakenridge

I have to admit I got caught up in the conversations on Twitter regarding Kim Kardashian and her new reality show about the world of public relations. The comments on Twitter ranged from "This is tragic for PR" to "Publicity does not equal public relations." My immediate concern was that public relations would be portrayed the wrong way. Kim even stated in the People Magazine article, "It's going to be really fun. It'll show how there's lots of drama and crisis in the PR world." Crisis...yes, but we'd prefer to minimize the drama.

Here are a few of the tweets that PR professionals found out about Kim's new show:

@GuthrieMayesPR: Not sure how I feel about Kim Kardashian's plans to produce a reality TV show about PR... what do other PR pros think?

@oukristyn: Blah! RT @sparklegem: Ughck. Kim Kardashian producing reality show about public relations (expand)

@joshnetzer: No, no, no! RT @blively: This could be bad for PR - reality show coming out about PR - prod. by Kim Kardashian! (expand)

Lesley3fold: New reality show set to debut about public relations, produced by Kim Kardashian. (expand) (So, so silly. Really?)

whafen: Ugh, what a mess @valleyprblog @abbief Kim Kardashian producing reality show about public relations (expand)

If this "could be bad" for public relations, which is yet to be determined, then what's good for PR? Well, I think it's to immediately highlight the true value of PR, which is so much more than publicity. It's an important management function that brings tremendous value to a company. PR is responsible for the communication, connections and relationships it builds with the public on behalf of a brand. PR in its simplest form is best known for establishing, nurturing and promoting great relationships, whether it's with the media, members of the community, employees of the organization, analysts, government or any other company stakeholder that leads to long term value.

There are so many great PR efforts by brands every day. So, why are we talking about Kim Kardashian and her reality show on Twitter? I want to share some good PR. I was recently enlightened by the efforts of Disney's Corporate Responsibility program when I attended the FPRA Conference in Boca Raton. Eugene Campbell, Director of Community Relations, spoke about the company's outreach and efforts to build community. Disney has several areas of PR focus including parents/children, content/products, environment, community and workplaces.

I was especially impressed with the relationships that Disney builds with the public by:

Disney is only one example of many. I think we should be focused and spotlighting the good PR that we see from brands and their PR professionals, in support of the public. What are some of the positive PR contributions you've seen lately? We need to hear and discuss what's good about our industry!

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