Established 2002

"2/3 of people prefer to receive eCards to paper greeting cards from business;
16% for environmental reasons."
Great Look Christmas Card Survey 2009

Hi ,

Did you know that the Christmas card industry has an estimated annual sales of three-and-a-half billion to four billion cards? Every American family exchanges an average of 60 cards each festive season.

Imagine the trees, and stress, that could be saved if these were emailed!

Happy reading ...
Helen Bairstow

PS: We're looking for the right people to join the GLEMS group and become email marketing specialists - it's a great opportunity especially if you are in the Sydney area. Check it out at www.glemsgroup.com

The biggest opportunity for you is that 48% forwarded an emailed greeting card to someone else. This could mean referrals and new subscribers for your business.

Sending greeting cards via email might sound a bit impersonal to some. In fact our research shows that it doesn't really matter how you do it, if you acknowledge a client on their birthday, a special occasion, or a holiday they see it as caring.

One tree needs to be chopped down for every 3000 printed greeting cards sent

It's a no-brainer that sending an eCard is going to cost less than the traditional Christmas card. There's no printing, envelopes or posting, not to mention the time saved and the staff cheering because they don't have to sign them.

Here's an idea of what you could do with the money you saved on sending traditional Christmas cards ... support a local charity.

And here's another idea to not only get new subscribers, but also a way to create a community of giving using viral marketing ...

Send out your Christmas card via email with an added message like this ...

"The money our company has saved on printing and postage this year is being given to [charity of your choice]. Help us give even more to [name of charity] by forwarding this eCard to your friends and colleagues and asking them to subscribe. For every new subscriber we'll donate another $1 to [charity]." (Or for Christmas it could be give another gift to under-privileged kids).

Contact me and I will make your Christmas eCard campaign happen for you ...

Tips for Great eCards

1. Don't skimp on the graphic design
   What you save on printing and posting spend on a good graphic designer. Don't send a homemade looking eCard. Our research shows that a quarter of people who receive an email card from a company think they send it that way because of cost saving - so whatever you do don't make your eCards look cheap.
   
    

2. Tailor it to your business
   Do not use a generic off-the-shelf eCard design. Your logo must be included into the graphic design and not just 'dropped' into a space. Make the eCard specific to your company, even have some information about your business. 40% who receive an email card from a company think it is a branding exercise so make sure your branding exercise is a positive one.
   
    

3. Add an offer
   Give something away, especially for birthday eCards. This could be a voucher, special 'deal', even a free report but it must be of value to your customer. Make it only available via the eCard so you can also measure its effectiveness, and making it exclusive to the eCard also makes your customer feel extra special. A juice franchise sends me a birthday eCard every year for a free smoothie, I've never redeemed it but it was a positive branding exercise.
   
    

4. Comply to Spam Laws
   Make sure there's a functioning unsubscribe that will also cancel all pre-set eCards as well as remove them from your email newsletter list. You can be fined if a subscriber removes themselves from your list but then later receives something from you, even if it is an eCard.

>>> Read Tips 5 to 8 for Great eCards here

Special Offer ... A Free Email Christmas Card

Kick off your 2011 email campaign with a professional looking Christmas eCard to your customers.

That's right, I'd like to include a free eCard that I will create and send to your customers, from you, when you sign up for your email marketing campaign. Email or call me to make a time to discuss a campaign designed just for your business. Or speed up the process and fill in the quote request form here.
 

Seminar 6D Email Marketing

Our seminars are over for 2010. We are currently planning a "National Tour" for 2011. Let us know where you are so we can schedule your area in for 2011. Email us here.

What other businesses have said after attending ...

"Thanks so much for answering many questions about email marketing. I am now much clearer on its purpose and how I can apply it to my business." Samantha Cousins - Ships of the Desert Camel Tours, Broome, Western Australia

"Very informative session - not a boring moment - could have been longer." Rachael Griffin - Big4 Tweed Billabong, Tweed Heads, NSW

"Extremely useful information and ideas on how to effectively communicate with existing and potential customers. Thank you!" Pricylla Muller - Gaia Retreat and Spa, Bryon Bay, NSW

"A vibrant engaging and relevant presentation. Thanks." Nury Barros - 1300 Web Pro, Toowoomba, Queensland www.1300webpro.com.au