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Sent: 16-03-2010 10:00:12
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Knowing your ShareholdersA How To Book Of Self Managed Super FundsBrain Rules part 4The Easiest way to do a Client NewsletterHave a Plan and Have Faith in the Plan.Why Warren Buffett won't buy a NewspaperInstalment Warrants and Super FundsEmail Marketing Business Opportunity - Helen Bairstow
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Brain Rules part 4

Click here to buy - A How To Book of SMSF's by Tony Negline
Lester Wills

This continues my series on the 12 Brain Rules produced by Dr. John Medina, a developmental molecular biologist and research consultant: I have so far outlined the first 4 rules, more are outlined here:

5. "Short-term Memory" - The Case for Connection

The brain has many types of memory systems. One type follows four stages of processing: encoding, storing, retrieving, and forgetting. Information coming into your brain is immediately split into fragments that are sent to different regions of the cortex for storage. Most of the events that predict whether something learned also will be remembered occur in the first few seconds of learning. The more elaborately we encode a memory during its initial moments, the stronger it will be.

That is because when you can recall a piece of information immediately, it is stored in your short-term or "working" memory. To make a memory last longer, repeat it and link it to something familiar. For instance, students forget 90% of a classroom lesson in less than a month, but going over the material at regular intervals and associating one piece of data with another will improve their retention rates. Information in a list of unrelated items is harder to recall than material with meaningful connections to something familiar. Thus, people learn better when they can refer to familiar examples. To be more memorable, engage your listeners' elaborately and substantively. Something to remember if you are giving presentations!


6. "Long-term Memory" - The Case for Repetition

Most memories disappear within minutes, but those that survive the fragile period strengthen with time. Long-term memories are formed in a two-way conversation between the hippocampus and the cortex, until the hippocampus breaks the connection and the memory is fixed in the cortex, which can take years.

Our brains give us only an approximate view of reality, because they mix new knowledge with past memories and store them together as one. The way to make long-term memory more reliable is to incorporate new information gradually and repeat it in timed intervals.

Sound and images enhance short-term memory, but you won't retain information in your long-term memory without a stabilizing process called "consolidation," and subsequent recall and repetition, or "reconsolidation." Today's fresh memories can fade after a few years, forcing your brain to struggle to recall the specifics of events that once were clear. If you want to retain something, be deliberate. For example, ignoring continuing education and then studying all night before a test is counterproductive.


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