Sent: 01-06-2010 09:39:07
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When it's OK to go Against the Group
You may know the feeling - you're sitting in a meeting discussing a plan of action, there's lots of energy, everyone's on the band-wagon, but you've got this niggle that something's not right. Things are not lining up. Do you speak out with a warning to the group, or sit on it for fear of rocking the boat? How many times have you sat on it, and then watched the project derail?
Our kids need to know that sometimes it's ok to think independently and go against the 'group-think'.
Kids can easily succumb to peer pressure. Encouraging them early in life to think for themselves and express an independent point of view is important, and will save them both money and angst in future. In fact it can be vital. Fads, cults, blind brand loyalty and not thinking outside the box can be expensive for them and those they work with in future, and for the family in the meantime.
My article 'Dealing with Brand Awareness and Kids' has tips on handling fads and peer pressure with your kids. Here's 3 to get you started:
- Branding can be a very useful way to impart some great lessons about spending. For example, teaching kids that some brands denote quality and reliability is a useful lesson if they are looking to purchase something for the longer term. If they want to spend on something that may be short lived, eg they want to learn to play guitar, do you go out and buy a Gibson, or do you find a cheaper brand so they can try it out without huge cost?
- Have a look at your own spending. If you like to 'keep up with the Jones' and regularly over-spend on branded items you don't really need, chances are the kids will learn to spend like you too.
- Use brand awareness to teach kids about food choices - Hungry Jacks vs Sushi Train vs meals prepared at home from fresh produce.
For great resources to help you teach your kids about money, including the books and guides mentioned in these articles, see www.qld.kidsmoney.com.au. Leanda Kayess can be contacted on email@example.com, or phone 0409 057 952.
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